Since opening March 31 last year, we’ve served over 80,000 salads and smoothies. We’ve surpassed 500 customer reviews and average a 4.8/5 stars.
It took us 12 months to become the #1 rated restaurant in Ames for salads, #1 rated restaurant in Ames for healthy fast food, and #1 rated restaurant in Ames for healthy food and smoothies.
So why are we launching an entirely new menu on Monday December 16, if all of the signs above show us that Clayton Farms Salads is working?
It’s because customers have requested more options, different sizes, and a way to save $.
While I’m speaking with our customers 7 days a week (my email, c@claytonfarms.com, is readily available to everyone), I’ve been asking for their help in a new menu since Halloween. This new menu has 3 big deliverables for us.
Our average loyalty club member visits us every 10 days/3x per month. I need the new menu to increase that visit to every 7 days/4x per month.
Our average order value (AOV) is $18 with our current menu. I need the new menu to decrease AOV to $15. We lead with our mission of getting better food to more people. Some community members were priced out from our current menu. Thanks to new partners and improving our day-to-day, we can now bring down costs and welcome more people.
Our previous menu wasn’t user friendly enough for someone driving through for the first time. I need the new menu to be more welcoming and simple. We’re moving everything to combos, and the new menu helps you step-by-step, without you having to look to all corners of it.
Once the new menu goes live, and our customers do their thing and spread the good word about it, it’ll be time to accelerate. That means more Clayton Farms Salads locations. We want to launch 3 more locations in 2025. If you could appreciate being the Chief Farmer (owner/operator) of your own Clayton Farms Salads location, reach out. I’m looking for long term partners who want to hustle and provide better food for their community, while building a profitable business. We’ll help with everything from finding a location in your community, to financing, to being your partner through every up and down. We welcome partner opportunities from everywhere in the US. If you want to know more about me personally, I’ve tried to summarize who I am and what I do, at ClaytonMooney.com.
Speaking of partners, Mikayla and I launched MooneyGrants.com. It’s a step toward a fellowship program, where we will invest in someone and partner with them as they take a non conformist path to building a venture. We believe that Universal Basic Income should be structured as an equity investment into a person. If more people had personal runway of 12 months, and the hustle and grit to hone their craft, their product, or their vision, their entire trajectory could be changed and accelerated.
As we work toward the fellowship program and larger investments, we’ve already launched scholarships, bounties, and personally angel invest. Reach out if we can help.