I recently pinpointed my earliest experiences with Customer Acquisition Cost (CAC)—even though I wouldn’t know the term for it until almost 15 years later. I had my first business at the age of 10, selling sports cards with my cousin. I had (and still have) binders upon binders of NFL cards featuring legends such as John Elway and Brett Favre; MLB cards featuring legends such as Derek Jeter and Ozzie Smith (my favorite baseball player of all time). While we would set up at sports card shows in malls throughout Southeastern Iowa, we started out by selling single cards. People would walk up to the table looking to complete sets or looking for their favorite athletes.
Thanks, Clayton for the shout-outs and for your contribution back as a mentor to this program (and any time I send a student your way). I love how you're using this platform to make a difference with the surprise founder scholarships too - I think that makes you the first alumni to contribute back financially :)
I keep opening these and enjoying them so you are obviously doing something right. Great stories in here Clayton.
Thanks, Clayton for the shout-outs and for your contribution back as a mentor to this program (and any time I send a student your way). I love how you're using this platform to make a difference with the surprise founder scholarships too - I think that makes you the first alumni to contribute back financially :)
-Diana