Topics that will repeatedly pop up when building a company from the earliest stage, and the various mindsets a founder can have while going about them.
NEVER EVER PAY TO PITCH INVESTORS
My experiences with entity filings and vesting when building a company
Focus. Repeat. Adapt. Breathe.
At the beginning of my founder journey, so many people and orgs wanted to help, and I couldn't decide what was needed at the moment, so we said yes to …
I recently pinpointed my earliest experiences with Customer Acquisition Cost (CAC)—even though I wouldn’t know the term for it until almost 15 years la…
A Yin and Yang founding team
I’m convinced that startups rarely die from competition. They often die from within, long before anything external could lead to a shutdown. As founder…
it's a sample size game
An experiment in offline marketing
What are "standard terms?"
Welcome! I'm Clayton Mooney, a serial founder who wants to share the good, bad, and ugly experiences I've gone through while building technology compan…